VidetteOnline, ISU

Honorary Doctoral Degree Recipient Craig Bouchard Talks Success, Time as a Redbird

KEVIN SCHWALLER | News Editor | @kevschwa STEPHANIE RODRIGUEZ | News Editor | @StephanieRoddd

Before he became the Chairman and CEO of Braidy Industries Inc. and this year’s honorary doctoral degree recipient, Craig Bouchard ’77, M.S. ’79 walked the halls of Illinois State University as a Redbird.

Bouchard came to ISU on a baseball scholarship and stayed to obtain his master’s degree…

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BloombergNEF

Electric Vehicle Outlook 2020

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The Electric Vehicle Outlook is BloombergNEF’s annual long-term forecast of how electrification, shared mobility and autonomous driving will impact road transport from now out to 2040. It covers light duty passenger vehicles, commercial vehicles, buses, and two/three-wheeled vehicles. The report draws on our team of specialists around the world and looks at how these trends will impact the automotive, energy, infrastructure, and battery materials markets over the next 20 years.

Findings

Number of EV models available

Automakers are accelerating their EV launch plans, partly to comply with increasingly stringent regulations in Europe and China. COVID-19 will delay some of these, but by 2022 there will be over 500 different EV models available globally. Consumer choice and competitive pricing will be key to attracting new buyers to the market…

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Autovista Group

A Green Recovery for the Automotive Industry?

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With plans for COVID-19 recovery funds to support a green transition inside and outside of Europe’s automotive industry, Autovista Group daily brief journalist Tom Geggus explores where the money would best be invested.

Last week, the European Commission revealed its €750 billion recovery plan to help pull EU economies out of a coronavirus (COVID-19) nosedive. The package, dubbed ‘Next Generation EU’, will be made up of €500 billion in grants and €250 billion in loans. A revamped proposal for a €1.1 trillion 2021-2027 EU budget was also announced, which contains a promise that 25% of EU spending will be dedicated to climate policy.

A cornerstone of the sustainable recovery plan is that it works in conjunction with the European Green Deal. Speaking at a press conference, executive vice-president of the European Commision Frans Timmermans said that the package must ‘do no harm’ to climate ambitions. So the new investments look to support key technologies for a clean-energy transition. This will include renewable energy, clean hydrogen, batteries, carbon capture and sustainable infrastructure. Timmermans outlined the ability for funds to support the financing of one million electric-vehicle (EV) charging points, clean fleet renewals and sustainable transport infrastructure…

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Chief Executive

Six Lessons from CEO’s Huge Aluminum Gambit in Appalachia

By Dale Buss

The ongoing construction of a $1.6-billion aluminum-rolling mill in Ashland, Kentucky, ticketed with the economic hopes and dreams of an entire region, is about as big and bold as an entrepreneur can go. But there are lessons for other business leaders in how Craig Bouchard, CEO of Braidy Industries, has approached his attempt to build his fourth billion-dollar company.

When Braidy opens its mill in 2020, it’s expected to employ about 600 people who’ve been plucked from a pool of more than 7,000 applicants for jobs that Bouchard says will pay between $50,000 and $70,000 a year. Another 150 jobs are supposed to materialize in an associated metal-alloy plant nearby. And in the meantime, Bouchard expects to employ about 1,600 people doing construction.

This would go a long way toward reversing the devastating economic slide of a part of Appalachia that has lost not only many coal-mining jobs, but also thousands of manufacturing positions in the last couple of decades. Bouchard also expects his investment to help solve a deep-seated plague of opioid addiction in eastern Kentucky.

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Forbes

Entrepreneurship & Unbelievable Bi-Partisanship: Making Aluminum Great Again In Ashland Kentucky

Moira Vetter, Contributor
Opinions expressed by Forbes Contributors are their own.

Craig Bouchard, Chairman and CEO of Braidy Industries, is on a mission to make the lightest, strongest and most eco-friendly aluminum alloys in the world—at half the cost of competitors.

Bouchard saw the signs of a market swell several years ago when the auto industry began rapidly replacing steel with aluminum. To meet the corporate average fuel economy (CAFE) standards, automakers have just a few more years to get their entire portfolio of autos and light trucks to 50 miles per gallon. Or what? Or they can’t make their cars and trucks anymore.

That’s a major market driver to support a business and investor case. But demand alone is not the stuff that makes the greatest entrepreneurial stories. The most successful business people go far beyond satisfying a market need or delivering strong financials, they find a way to make an exponential impact on the world. That is what Bouchard has set out to do in Ashland Kentucky…

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Kentucky Today

Lawmaker: Braidy Industries ‘Game-changer’ for Northeastern Kentucky

By MARK MAYNARD, Kentucky Today

ASHLAND, Ky. (KT) – House Democratic Floor Leader Rocky Adkins said even when northeastern Kentucky was experiencing frustrating economic years, lawmakers on both the state and local levels never stopped laying groundwork for the future.

EastPark Industrial Park was built near Interstate 64 along with a $50 million community technical college. Some critics, Adkins said, questioned the wisdom of the investment.

“Now,” he said, “EastPark’s dreams are coming true.”

Braidy Industries, which plans to build a $1.3 billion aluminum rolling mill that’s scheduled to be up and running in 2020, was the final piece of the puzzle.

The groundwork that had been laid in decades past is what made the region attractive to  Braidy Industries Chairman and Chief Executive Officer Craig Bouchard to make a long-term investment. Braidy’s corporate headquarters are in downtown Ashland, and Bouchard says that’s where they are staying.

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Portsmouth Metro Magazine

Milling Hope

Braidy Industries $1.3 billion Aluminum plant will Bring 600+ Jobs to Region

Portsmouth Metro Magazine, by Carrie Stambaugh

The excitement in the room was palpable during the cocktail hour of the Portsmouth Chamber of Commerce’s 2017 Annual Dinner held at Shawnee State University July 25. Craig T. Bouchard, Chairman and CEO of newly formed Braidy Industries, was the slated keynote speaker and everyone present was anxious to catch their first glimpse of the charismatic entrepreneur, who has promised to transform the region “for generations to come” with the country’s first new aluminum mill in nearly four decades.

 

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Tarter: Author Shares Insights on Caterpillar

Originally posted September 22, 2013

Craig Bouchard didn’t set out to write “a wonderfully endorsing” book about Caterpillar Inc. The co-author (with James Koch) of “The Caterpillar Way,” to be released next month, said the initial challenge was to chronicle the best managed company in the United States. “We devised a checklist of characteristics and looked at companies like Apple, Microsoft, IBM, General Electric and Walmart, but Caterpillar was the only one that checked them all,” said Bouchard. “The book is the story of a company that lost $1 million a day for three years in the early 1980s that became the best managed company in the country,” he said of Caterpillar.

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Executive Interview, Craig Bouchard: Play Hard, Fight Hard, Win

American Metal Market

Originally published August, 2013

Play Hard, Fight Hard, Win

Craig BouchardThe competitiveness comes naturally. Bouchard was raised in a household which embraced and thrived on a ‘winner-take-all’ attitude and where the former Inland Steel put food on the table.

No matter the weapon of choice—the nearest pillow, a blazing fastball, a crushing backhand or a highstakes proxy vote—Craig Bouchard loves a good fight. And over a career spanning more than three decades and stints as an investment banker, chief executive officer of a risk management software company, dealmaker, takeover artist, financial wizard, steel mogul, author and entrepreneur, he’s made a habit of winning.

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Craig Bouchard, U of C, Chicago Booth Magazine

Craig Bouchard, ’81

Chicago Booth Magazine (U of C)

Originally published October, 2015

The entrepreneur reflects on tossing out an entire board of directors, the joy of making hard-working employees into millionaires, and the importance of bedtime stories for kids.

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