Tarter: Author Shares Insights on Caterpillar

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Originally posted September 22, 2013

Craig Bouchard didn’t set out to write “a wonderfully endorsing” book about Caterpillar Inc. The co-author (with James Koch) of “The Caterpillar Way,” to be released next month, said the initial challenge was to chronicle the best managed company in the United States. “We devised a checklist of characteristics and looked at companies like Apple, Microsoft, IBM, General Electric and Walmart, but Caterpillar was the only one that checked them all,” said Bouchard. “The book is the story of a company that lost $1 million a day for three years in the early 1980s that became the best managed company in the country,” he said of Caterpillar.

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ISU Redbird Magazine Cover Featuring Craig Bouchard

The Base for Success

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Redbird Magazine

by Lauren Hutchcraft

Former Redbird baseball player and successful businessman Craig Bouchard had a ground-breaking idea and Illinois State was where it all began.

“Business is a lot like sports,” Bouchard, a letter winner on the redbird baseball team, said. “I don’t see business as a job, it is a game. If you play hard and fight, you may lose a few, but you win most of them. I never had a job. I get to compete all the time like I did in sports. Business has been much like that.

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A Busy Four Years for Craig Bouchard

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Hinsdalean

by Pamela Lannom, Editor

When I first met Craig Bouchard in July 2010, he told me about his business endeavors (owning oil companies, the Naples Bath and Tennis Club, and a steel company with $4 billion in revenue, to name a few). Then he surprised me with the comment that he thought his greatest accomplishment would be the children’s novel he was finishing.

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How to Succeed in Business the Caterpillar Way

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BusinessNewsDaily

By Elizabeth Palermo, BusinessNewsDaily Contributor

What do bulldozers and businesses have in common? Their fate depends on whoever is sitting in the driver’s seat. No one understands this better than the management at Caterpillar Inc. (CAT), the world’s leading manufacturer of heavy machinery, whose trademark yellow machines — bulldozers included — can be found everywhere from construction sites in the U.S. to mining excavations in China. Over the past several decades, CAT has achieved a level of efficiency and profitability unmatched by any of its competitors, and it’s done so with the help of a few great leaders.

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